There's No Silver Bullet – It’s Homework Time!
Following is post four (4) in an ongoing series of posts regarding the franchising experience.
FRANCHISEE
Although my searches provided some great links and some very helpful information, what I really need is a few good books (or at least something I can download to my Kindle). Call me crazy, but if I’m going to invest a good chunk of my life savings into a business, I really want to understand how this business works. EDITOR’S NOTE – It is very easy to become emotionally attached to a franchise concept, and it is not uncommon for prospective Franchisees to leap before they look. Plus, you’ll want to be on guard around those franchise developers and/or franchise consultants. As I say in my book, “Franchise salespeople are often among the friendliest and most fun-loving people you’ll ever meet. With a smile in their voice and a twinkle in their eye, they will quickly and easily make you feel like the smart, sexy, savvy business person you are, and before you know it you’ll be singing their praises from the rooftops.”
So let’s take a look at what’s out there – I think it’s time to do a little “light” reading…
FRANCHISOR
Although my searches provided some great links and some very helpful information, what I really need is a few good books (or at least something I can download to my Kindle). Call me crazy, but if I’m going to invest a good chunk of my life savings into a business, I really want to understand how this business works. EDITOR’S NOTE – As I indicated in my previous post, becoming a franchisor is no joke, and if you thing being a franchisee is complex, just wait until you see what it takes to become a franchisor!
So let’s take a look at what’s out there – I think it’s time to do a little “light” reading…
Although my searches provided some great links and some very helpful information, what I really need is a few good books (or at least something I can download to my Kindle). Call me crazy, but if I’m going to invest a good chunk of my life savings into a business, I really want to understand how this business works. EDITOR’S NOTE – It is very easy to become emotionally attached to a franchise concept, and it is not uncommon for prospective Franchisees to leap before they look. Plus, you’ll want to be on guard around those franchise developers and/or franchise consultants. As I say in my book, “Franchise salespeople are often among the friendliest and most fun-loving people you’ll ever meet. With a smile in their voice and a twinkle in their eye, they will quickly and easily make you feel like the smart, sexy, savvy business person you are, and before you know it you’ll be singing their praises from the rooftops.”
So let’s take a look at what’s out there – I think it’s time to do a little “light” reading…
- Become a Franchise Owner!: The Start-Up Guide to Lowering Risk, Making Money, and Owning What You Do! – Joel Libava http://amzn.to/1lqQjrb
- Street Smart Franchising – Joe Mathews, Don DeBolt, Deb Percival http://amzn.to/1y6nmVH
- Franchising for Dummies – Michael Seid http://amzn.to/1kEBmvy
- The Educated Franchisee – Rick Bisio http://amzn.to/1q25qH1
- Behind The Franchise Curtain – The Ten Key Elements of Franchising – Richard J. Basch (ME) http://amzn.to/U0zacr
Although my searches provided some great links and some very helpful information, what I really need is a few good books (or at least something I can download to my Kindle). Call me crazy, but if I’m going to invest a good chunk of my life savings into a business, I really want to understand how this business works. EDITOR’S NOTE – As I indicated in my previous post, becoming a franchisor is no joke, and if you thing being a franchisee is complex, just wait until you see what it takes to become a franchisor!
So let’s take a look at what’s out there – I think it’s time to do a little “light” reading…
- So You Want to Franchise Your Business – Harold Kestenbaum http://amzn.to/1jt1SbH
- Grow to Greatness: How to build a world-class franchise system – Steve Olson http://amzn.to/1kWV6PW
- Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy – Andrew J. Sherman http://amzn.to/1lqRNSs
- Franchise Bible: How to Buy a Franchise or Franchise Your Own Business – Erwin J. Keup http://amzn.to/1y6qels
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